The Placer County Board of Supervisors has approved the renewal of the North Lake Tahoe Tourism Business Improvement District (TBID), extending it for another 10 years starting July 1, 2026. The decision comes after a petition from local businesses to continue the district.
The TBID generates about $6.5 million annually, which is used to fund community projects and programs focused on environmental stewardship, economic vitality, and reducing human impact in the region. State law requires that more than half of businesses proposed to be assessed must support the formation or renewal of such districts. According to county officials, as of October 14, a majority threshold was met with 98 businesses in favor.
Stephanie Holloway, Placer Deputy County Executive Officer for Tahoe, stated: “Through strong public-private partnerships with our businesses in the North Lake Tahoe region, we are better positioned to work together to support the community on critical needs for the future. Today’s action reflects appreciation and trust in our local businesses and partners who are aligned with the Board of Supervisors to support economic vitality, environmental stewardship and community reinvestment in the region.”
Since its establishment in 2021, the TBID—together with transient occupancy tax reinvestments—has directed over $40 million toward 58 projects through the TOT-TBID Dollars at Work program. These investments have included restoring Watson Cabin in Tahoe City, developing an art space at North Tahoe Regional Park, advancing workforce housing efforts, expanding TART Connect service hours, improving trails, and funding beach cleanups.
The board also gave approval to the Management District Plan for 2026–2036. Over the next decade, an estimated $160 million from TBID and TOT revenues is expected to be invested into similar initiatives under this plan and a new memorandum of understanding between Placer County and stakeholders.
Tony Karwowski, president and CEO of North Tahoe Community Alliance (NTCA), commented: “This milestone would not have been possible without the overwhelming support of assessed local businesses, of which 70.6% of revenue-weighted petition signatures were in favor, representing 98 businesses in the assessment area. I’d like to express deep gratitude to every business that contributed to the TBID renewal effort. This renewal is a testament to the unique nature and success of the private-public partnership between local businesses, the NTCA, and Placer County.”
More details about TBID operations can be found at https://www.northtahoecommunityalliance.com/what-we-do/because-of-tbid/. Information on specific funded projects is available at https://www.northtahoecommunityalliance.com/what-we-do/tot-tbid-dollars-at-work/.
